At Curatif Inc. our mission is to offer meaningful, minimalist personal care products for maximum life-affirming affects. Our current offering is Cria, an all natural, vegan, gluten-free hair follicle energizer. The story of Cria began with a very obscure notation in my father’s diary. I am an anthropologist by training and in 2010 I was doing a diary project, looking into male diaries to understand how men in my culture construct their public selves through a very private, and forbidden (to others) document. In one of my father’s many diaries, I came across a notation, penciled at the top of the page. It looked like a jumble of numbers. So I asked my mother if she knew what it was. And she immediately exclaimed, “There it is . . .” Sure enough, it turns out to be a formula for what is now Cria! So Cria is how I honor my parents, and together we honor people—their bodies, their lives, their lived worlds.